Assignment 5 - Greeting Card - Theme : Love

In assignment 5, the students of NM2208 are expected to come up with a possibly the most difficult assignment of all - a greeting card. Here is the assignment in detail.

§Greeting card: Theme - LOVE

–Pick your favorite quote related to the theme (love, romance, tenderness, etc)

–Design a greeting card (sponsored by cupid greeting card Pte ltd)

–Card should convey the theme primarily through colours with minimal use of photographs and other visual elements.

–Size of the artwork: A4 or smaller

–Submissions should be in the form of colour print out.

–

The greeting card, on the theme of "love", is related to the lecture on colour. Colour is an important concept in art and design, as it compliments whatever beautiful drawings that one can draw. I feel that colour is an important concept because sometimes black & white does not convey a message very well.

Hence, I present to you my greeting card, "Passion".



and this is the inner page:




As we all know, Love is a mind-boggling thing. Somethings with love one can feel happy, yet sometimes with love, it can also be dark and sad for that person. Also, when one is in love, one gets hit with different feelings and emotions that identifies with love. A better description of this would perhaps be the delirious feelings that one encounters when they are madly in love. This was the intended effect of this greeting card.

I chose the colours of Red and Black to show this point. Using colour burn, I edited the background to become the reddish hue it is now. White was chosen for the font to represent the purity of love amidst all the dark, delirious love.

Also, I used different words and sentences to create the "delirious" words at the bottom.

Throughout the entire experimentation for ideas, I kept in mind the importance of colour for this assignment on love. Love can be described in many colours, depending on the definition of love. My focus here is more on passionate love rather than adolescent or happy love.

During the experimentation of different colours to suit my greeting card, I had tried the colours of light blue and pink. However, it did not turn out so well for the theme of "passion". Also, with the colours available in the standard colour palette, I realised that giving the card a deep red hue will do the job.

From this assignment, I have learnt that different colours can provide different meanings to different words. For example, if I had given a baby blue colour to my greeting card, it would not have come out alright. Colours can, and will, play a part in conveying an effective message.